In line with its continuing advocacy on sustainable development, ADFIAP participated and spoke in an international conference on “The Future of Sustainable Lifestyles and Entrepreneurship” held on May 24 and 25, 2011 at the Feierabendhaus Knapsack in Hürth City close to Cologne, Germany.
The international event gathered together current knowledge, experience and stakeholders from across society (business, consumers, research, civil society, financial institutions and policy) with the purpose of developing a vision for sustainable lifestyles in 2050 and delivering a roadmap for action including societal innovation, product, service and business model innovation opportunity spaces and policy recommendations. The conference provided a platform for the 400 participants to learn some of the latest and most popular ideas on sustainable lifestyles, entrepreneurship and intrapreneurship. There were about 14 roundtable and workshop discussions that explored future agendas for research, policy and action to promote, incubate and enable sustainability-driven lifestyles and entrepreneurship.
ADFIAP was represented in the conference by Mr. Alberto Reyno of the ADFIAP Consulting group. He was also one of the six speakers in the workshop on “Financing Sustainable Innovation and Entrepreneurship” where he articulated some key factors for sustainable entrepreneurship and a possible financing model that banks can adopt to support entrepreneurs.
The conference was organized by UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP) http://www.scp-centre.org/ and ADFIAP is one of the conference advisors. It was hosted by the Ministry for Climate Protection, Environment, Agriculture, Nature Conservation and Consumer Protection of the State of North Rhine-Westphalia. CSCP is ADFIAP’s partner of its completed and EU-funded “Environment Governance Standards for Development Banks in Asia” http://www.egs-asia.com/
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