ADFIAP participates in MICE event for continuing association education

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ADFIAP, represented by its Knowledge Management Executive and Sustainability Officer, Mr. Enrique I. Florencio, attended and facilitated an afternoon break-out session on business and professional development program at the Philippine MICE Conference (MICECON) 2018, the biggest gathering of Meetings, Incentives, Conventions and Exhibitions (MICE) professionals held on November 27-29, 2018 in the City of Bacolod in central Philippines.

MICECON is an annual event organized by the Philippine Department of Tourism (PDOT) through its marketing arm, the Tourism Promotions Board (TPB), to serve as a platform for MICE stakeholders to learn global trends and travel tourism from global experts, new approaches in sales and marketing, business and professional development, convention and exhibition management, incentive travel, events design as well as corporate social responsibility (CSR) activities and networking opportunities in a themed social functions.

Another highlight of the event was the presentation of the Philippine MICE Roadmap 2030, a public and private sector partnership initiative that aims to propel the country to become one of the top MICE destinations in Asia.

Attendance in MICE events provides continuing education and trend updates for ADFIAP secretariat officers and staff.

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