SME Bank continues to improve its service delivery by applying the concept of FinTech (Financial Technology) through the introduction of its new mobile application called, ‘4SME’. This engagement app functions as a one stop centre to house data and information of the Bank customers’ project development and progress.
Categorised as one of the initiatives under the National Blue Ocean Strategy (NBOS) introduced by the government, the ‘4SME’ mobile app is equipped with preloaded interview questions as a reference for the Bank’s officer to collect data, accessible during online and offline mode to enable the officer to upload photo and information during their site visits that will lead to a speedy approval process. The ‘4SME app’ is also synchronized with the Bank’s internal system, the Financing Origination System (FOS), which allows the officer to quickly and easily access and review the customer’s contact details, location, financing amount and payment information.
Datuk Mohd Radzif Mohd Yunus, SME Bank’s Group Managing Director said, “The idea to develop the ‘4SME’ app came when the Bank’s Operations team discussed on how can the Bank assist the client by monitoring their development and progress in a more dynamic and systematic way.”
Since coming into live mode in June, a total of 324 of the Bank’s staff have registered and used the app. SME Bank is targeting to get 10,000 hits of site visit reports to be uploaded into the ‘4SME’ app by the end of September. Moving forward, SME Bank will further enhance the contents and functions of the 4SME mobile application.
The ‘4SME’ mobile application launch was officiated by Datuk Chua Tee Yong, Deputy Minister of International Trade and Industry.
Datuk Chua Tee Yong, Deputy Minister of International Trade and Industry(right) together with Dato’ Razman Mohd. Noor, Chief Operating Officer, Operations & Group Corporate Management (Centre) and Mohammad Hardee Ibrahim, Chief Operating Officer, Banking (left) during the launching ceremony of ‘4SME’ mobile apps at Menara SME Bank.