IDF conducts PR & communication program

bricks and clicks seminarADFIAP’s Institute of Development Finance (IDF) in partnership with Writers Edge Inc., conducted an international program entitled, “Bricks & Clicks: Public Relations and Communication” on October 20-24, 2014 at the Asian Institute of Management (AIM) Training Centre in Manila, Philippines. The event was attended by 28 PR and communication officers from Malaysia and the Philippines.

The program was aimed at equipping public relations or aspiring public relations professionals with up-to-date knowledge and tools to meet the communication requirements in today’s digital environment. The topics covered during the event included: “Effective Messaging”; “Pitching Media”; “How to be an Effective Spokesperson”; “Managing Press Conference”; “Insider’s Guide to Newsroom”; “Power of Blogs”; “ Handling TV Interviews”; “Digital Strategy”; “Building Your Online Presence”; “Pitch, Print, and Hit, External Relations in Development Banking”; PR and CSR”; “Making Annual Report”; “GRI in Sustainability Report”; “Annual and Sustainability Report Evaluation”; “Pixel to Print: Printing Techniques”; and Corporate Photography. The program also afforded the participants to visit the Philippine Daily Inquirer, one of the widely read broadsheets in the country, the Asian Development Bank (ADB), and the CGK Formaprint, one of the biggest printing companies in the Philippines.

The line-up of PR and media practitioners who served as resource persons of the event were: Ms. Sheila Samonte-Pesayco, President & COO, Writers Edge; Mr. Roberto Manzano, PR Partner, Writers Edge; Mr. Jose Baylon, Vice President for Corporate Affairs, Nickel Asia Corporation; Mr. Bertrand O. Pesayco, Chairman & CEO, Writers Edge; Ms. Tina Arceo-Dumlao, Desk Editor, Philippine Daily Inquirer; Mr. Antonio Diaz, Blogger and Founder, Our Awesome Planet Network; Ms. Salve Duplito, TV Host and Resident Financial Adviser, ABS-CBN News Channel; Mr. Donald Patrick Lim, Chief Digital Officer, ABS-CBN Broadcasting Corporation; Mr. Jay Arellano, General Manager and CEO Yehey! Corporation; Mr. Ramoncito P. dela Cruz, Senior External Relations, Asian Development Bank; Mr. Max J. Edralin Jr, Public Relations Consultant, Office of the Governor, Bangko Sentral ng Pilipinas; Mr. Enrique Florencio, Head Knowledge Management Unit & Sustainability Officer, ADFIAP; Ms. Barbara Kitane-Boero, President, CGK Formaprint; and Mr. Albert Labrador, Owner, Planet Art.

Writers Edge, Inc. is an editorial services firm set up in November 2002 to cater to companies and organizations’ communication requirements. It has produced award-winning annual reports and public relations tools for clients, and has worked with multinational corporations, the Philippines’ top corporations, as well as government and non-government organizations. It provides editorial/copywriting, editing, research, graphic design, public relations, as well as other related services.

If you want to know more details of this program, please email [email protected].