In its efforts to promote to its member-banks to better communicate their programs and activities to a broader stakeholder base, ADFIAP has conducted a comprehensive 5-day seminar-workshop cum media tour from September 3-7, 2007 in Manila, Philippines. The event called, “Bricks and Clicks: Public Relations and the New Media”, was attended by 15 participants from Bhutan, Fiji, Malaysia, Oman and the Philippines.

The “how-to” subjects covered in the training session were on PR tools and campaigns, media relations, press release writing, press conference handling, photo-journalism, and Internet media, which were presented and facilitated by top PR professionals and practitioners in the country.

For the media tour part, the participants visited two of the country’s top media organizations, the Philippine Daily Inquirer, the leading newspaper, and ABS-CBN, the largest television and infotainment network.

The resource persons of the event included Mr. Dante M. Velasco, Chairman and CEO of Creative Point International; Mr. Bobby Manzano, PR Consultant of Coca Cola Philippines; Ms. Lon Fernandez, Vice President for Corporate Affairs of the Development Bank of the Philippines; Ms. Sheila Samonte-Pesayco, President & COO of Writers Edge Inc.; Mr. Donald Lim, CEO of Yehey.com; Ms. Salve Dulpito, Business Editor of Inquirer.net; Mr. Aniceto Sobrepeña, President of the Metrobank Foundation, Mr. Romeo Gacad, Chief Photographer of Agence France Presse and Mr. Bitan Pesayco, Chairman and CEO of Writers Edge, Inc.