On invitation by Marcus Evans, ADFIAP Consulting (AC) made a presentation during the 4th Annual SME Banking and Finance Forum on November 17-18, 2009 held at Sheraton Imperial Kuala Lumpur Hotel, Malaysia. The event with the theme, “Embracing SME Financing Opportunities and Heightening Bank Portfolio through World Class Product Development to Remain Competitive in Today’s High-Octane Environment” was chaired by Dr. Alberto Brugnoni, President and Founding Member of ASSAIF and former Director of Merill Lynch Private Bank Suisse.
The AC group’s Ms. Corazon D. Conde, Ms. Ma. Cecilia M. Ibarra and Ms. Arlene S. Orencia attended the event, with Ms. Conde presenting the topic on “Managing Portfolio Risk in Lending to Micro, Small and Medium Enterprises.”
There were fourteen (14) speakers, all SME experts from various banks and organizations in Southeast Asia, who shared their wealth of experience and insights in formulating the right business model for SMEs; measuring and improving SME products and sales strategies; formulating credit schemes and policies to mitigate risks and achieve high return investments; benchmarking on the latest developments in SME banking; and enhancing performance measurement with the right marketing techniques and product innovations.