IDF conducts 2nd PR workshop

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ADFIAP’s Asia-Pacific Institute of Development Finance (IDF) successfully held its second international workshop on Public Relations and the New Media entitled, “Bricks & Clicks” from August 4 to 7 at the AIM Conference Center in Makati City, Metro Manila, Philippines. The event drew 15 participants from India, Micronesia, Vietnam and the Philippines.

The four day-workshop covered a wide range of topics such as dealing with the media, designing PR campaigns, writing press releases, conducting press conferences, branding, organizing an internal PR, using online tools and marketing, photojournalism, and corporate social responsibility. Aside from classroom discussions and simulations, the participants made observation visits to the country’s two biggest TV and radio networks as well as to its leading newspaper company.

The seminar featured the best of PR that merges traditional, offline (“bricks”) practices with today’s online (“clicks”) realities, presented by seasoned PR practitioners, media and advertising experts as well as organizational development consultants, who shared their experience and expertise to the program.

The speakers and their seminar topics were veteran PR professional Max Edralin on PR 101; Emily Abrera, Chairman Emeritus of McCann-Erickson (branding); Ma. Salve Dulpito, Business editor of (online tools); Donald Patrick Lim, President and CEO of Yehey! Corp (online marketing); investigative journalist Chit Estella (newsroom environment); Romeo Gacad, Chief Photographer of Agence France Presse (photojournalism); Bobby Manzano, Operations Smile Philippines (media relations); Bertrand Pesayco, Chairman and CEO Writers Edge Inc. (handling press conference); Efren Elane, OD and HR Consultant (Internal PR and Communications); Bobby Calingo, CSR Institute (CSR) and Sheila Samonte Pesayco, President Writers Edge (press release writing workshop, designing PR campaign).

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