On invitation by the Singapore-based Messe Berlin Pte Ltd, ADFIAP, represented by its Knowledge Management Head, Enrique I. Florencio, was hosted by the organizers of ITB Asia 2011, a B2B trade show and convention, held on October 19-21, 2011 at the Suntec Singapore & Convention Centre. The event, now in its 4th year and supported by the Singapore Exhibition and Convention Bureau, was attended by about 500 delegates from associations, organizations and businesses from 28 countries around the globe.

ITB Asia is an annual three-day event where international exhibitors of all sectors of the travel-value chain, Asia-Pacific’s leading travel companies, and emerging small and medium-sized enterprises meet with top international buyers from the MICE (meetings, incentives, conferences and exhibitions), leisure and corporate travel markets. The trade show featured a full range of travel products, services and goods.

The conference was a unique event for the participants as it was an excellent platform for them to learn from their experiences and to share with each other updates on infrastructural facilities, latest database systems for online registration, techniques and other related services for planning and organizing meetings and conferences in their respective countries.

Invited speakers during the event were active industry professionals who spoke about the new trends, best practices and experiences on the industry. ADFIAP’s attendance in the ITB Asia is part of its mainstreaming and visibility initiatives.